6/3/2016: Consume

Make decisions about what you create based on what YOU'D like to read/watch/listen to, not necessarily what others want. $25 giclee print available at the Made Vibrant Art Shop.

I was listening to an old episode of The @timferriss Show today with guest Maria Popova (@brainpicker) and this topic came up several times. Maria mentioned that although her site has grown to millions of people every month, ultimately she still writes for an audience of ONE (herself). She chose not to have advertising on her blog (just a donate model) because she said if SHE was reading her own site, she wouldn’t want to see ads. 

This is the lens with which she sees everything -- "I’m going to write what I would want to read. I’m going to mold my site based on a blog that I would want to come back to." 

So often it’s easy for us to get caught up in what OTHER people want. What does our audience want or need? What will they like or dislike? What will they buy or what won’t they buy? 

But oftentimes, these complex decisions can be boiled down to one simple question: what would I want to consume? 

Would I love a blog with an annoying pop up that triggers two seconds after visiting a site? (Probably not.) Would I be delighted by the clickbait headline that reels me in only to up-sell me on some product? (Probably not.) 

Would I appreciate valuable, meaningful, heartfelt content that is shared honestly and authentically. Always.