Sometimes it can be easy to get caught up in the short-sighted sense of urgency when it comes to running your own business. How do I grow NOW? How do I make money NOW? How do I create more things NOW?
But lately I’ve been noticing a few business voices in the ether suggesting the value in a different approach. @garyvee talks about making decisions years in advance and on a podcast episode I listened to, @ramit mentioned he makes business decisions today for the business he hopes to build over the next 15 years. 15 years?! In today’s fast-paced ever-changing online business landscape, that seemed ridiculous to me when I heard it.
But the more I thought about it, the more I started to realize the value in this way of thinking. When you play the long game, you don’t fall prey to trends or hacks or short-term gains. Instead you rely on your values, your strengths and ultimately the bigger mission that you have for your business. That’s the kind of strategy I want to employ more of. I want to make decisions and create things that are an INVESTMENT in the future of Made Vibrant. I’m not completely sure what that will look like yet but what I do know is that simply making this commitment (and sharing it with you guys) is already providing a new sense of clarity.
My question today to you is: are you playing the short game or the long game? Are you making business decisions for short-term gains or long-term legacy? There’s value in both, but I think we in the online business bucket could stand to use just a tad more in the long-term strategy column. ;)