Today an email came through with a great opportunity. By “great” I mean a cool project from a nice company with good people and something that would look impressive from the outside looking in. Two years go it might have been an email I begged someone to see in my inbox.
But, one thing I’ve learned on this journey to running an authentic business is this: not every GREAT opportunity is the RIGHT opportunity.
I’m fortunate enough now to get inbound requests like this for partnerships, book cover commissions, speaking engagements, guest post, etc. but I say no to a majority of them. Why? Not because I’m not grateful to be asked or because I feel I’m “too good” for them or because they don’t sound fun — I politely decline because I now have a much clearer understanding of what my values are and I’ve intentionally decided to be vigilant with the most precious resource I have (we all have): my TIME.
As @marieforleo says, if it’s not a HELL YES, it’s a no. If it’s not something you can pour your whole heart into with enthusiasm, it’s not the right fit.
It can be hard to turn down opportunities that feel like they SHOULD be an easy yes, but remember that there is no rulebook that says you have to say yes to things you “should” do. It’s your life, your business, your TIME and saying no to something GREAT so you can say yes to something RIGHT could just be the best decision you ever make.