9 Stages of A Product Launch + Connecting With Your Core is Live

Today is a momentous day for me because my very first product in the Made Vibrant Resource Shop is officially live! Let’s pop the champagne!

This whole process has been a HUGE learning experience, and I can’t wait to share some of those lessons learned here on the blog so that anyone out there who wants to create their own digital products will have a bit of a road map.

Let’s just say there are A LOT of moving parts.

Still, Connecting With Your Core isn’t just a creative guide or a digital product or some transactional thing to me – it’s 100% how I try to live my life. Always recognizing that we are all human beings with a unique mix of gifts, talents, pet-peeves, interests, desires and VALUES, and that we have the ability to create lives that are as unique as we are.

That’s what I cover in the guide, and I believe this simple concept of creating harmony between who you are and what you do has the ability to radically change our quality of life.

If that sounds up your alley, go check out the guide now*ps. Prices are discounted only for the 48-hour launch and will go up after June 26th at 5pm!*

Meanwhile, instead of taking you through the entire process of developing the guide in great detail, I thought I’d just share with you a bit about the emotional roller-coaster that occurs between idea to execution in a product launch.

You’ve heard of the 5 stages of grief, right? Well this is what I like to call the 9 Stages of a Product Launch.

Anyone that has ever created ANYTHING with the hopes of sharing it with others will probably relate to this.


1. Inspiration

First, that seed of an idea pops into your head and it’s all you can think about for days. You fall asleep thinking about it. It consumes just about all of your coveted shower-thinking time. Everything you read and see and observe feels like it’s just adding fuel to the fire and suddenly you feel like your idea is no longer something you want to do, it’s something you HAVE to do.


2. Excitement

Finally, you take the first step toward watering that little seed of inspiration. Notebook scribbles are happening. The ideas are flowing. Lists are being made. You can’t wait to tell somebody about the newest thing you’re working on.


3. Frustration

And then… the luster wears off. The excitement fades and you’re left with, well, the DOING of it. As you’re in the thick of it, you inevitably hit a creative wall, and none of the things you’re writing or creating seem to be matching up to the true beauty of the idea you had in the first place.


4. Denial

You walk away and pretend it doesn’t exist for a while. You deny ever having cared so much for this tiny idea because now it’s just causing you all sorts of heartache and self-doubt.


5. Determination

YOU GOT THIS. You crack open that Google Doc or that notebook once again and you dive into the deep end. You’ve come this far, and you’re not going to let a little fear and self-judgment stop you now. Some of what you create is crap, but that’s okay. You’re back in the saddle and you finally start to see faint glimpses of that initial excitement return once again.


6. Fear

Oh crap. Just when you thought you were in the clear, the fear sets in. What if no one cares? What if I pour my heart and soul into this thing and it doesn’t really resonate with a single person? What if no one shows up? What if this is all just wasted time?


7. Sleep-Deprivation

Who cares! You remember why you started this whole thing in the first place. You hold tight to the vision that was so clear in the beginning and you work around the clock to make sure the thing you’re creating matches that vision. Wait though… you might have bitten off more than you can chew. The lists are starting to spawn and pretty soon there are about a hundred tiny details that are running through your head. You said it would be out on Tuesday. It HAS to be out on Tuesday. You convince yourself that sleep is for wussies, and you power through until the final box is checked on every last list.


8. More FEAR

But wait! About an hour before announcing to the world (and by “world” I mean your email list and possibly social media) you consider – just for a moment – scrapping the whole thing. If you keep this idea to yourself, it will save you a lot of feedback and criticism and judgment, right?

A moment later, you dismiss the thought because the time is HERE and regardless of how it’s received, you’re proud of the thing you’ve chosen to send out into the world.


9. Elation

It’s ALIVE! Holy crap you did it. You thought it up in your head and you made it a reality. Your idea is now living and breathing, ready to stumble around the expansive world of the internet looking for someone to help.

It really was all worth it.

You take a quick moment to exhale, to settle into the satisfaction of giving life to your vision, and then you start dreaming of the next idea.