Today I want to share with you a simple but effective addition to your blog, newsletter, e-book, etc. – one that has had a significant impact on how my stuff gets shared on social media.
A few months ago, I stumbled upon the “Creative Gangster of Love” herself, Marie Forleo. I loved her authenticity, her enthusiasm, and – from a pure marketing perspective – the girl has major hustle. I knew she had a massive growing audience, so I found myself paying extra close attention to some of the tactics she was employing on her blog. (Pro tip: this is a great way to improve and optimize your blog – take a look at what other successful bloggers are doing. Never steal content – I hope that goes without saying – but there’s no shame in seeing something that works for someone else and adding that to your bag of tricks.)
On this particular occasion, one thing that piqued my interest was this idea of the “tweetable” that I saw in her posts.
First she does a call out in her MarieTV episode, then she includes it below the video in the post.
Clicking on the link queues up a nice, pretty pre-written tweet for you:
Interesting, I thought to myself, but didn’t consider adding it to my own posts. I mean, the woman’s got a produced video series for Pete’s sake. Who’s going to want to tweet anything I have to say?
Then a while later I started noticing the tweetable link pop up in a few other places. Danielle LaPorte does this a lot in her newsletters and on her blog:
I especially loved how Danielle included that cute little Twitter icon letting people know they could tweet that bit out.
I knew how effective this tactic was in encouraging me to share content, so at that point I really considered adding it to my own site. There was just one thing holding me back… the fear. Fear of looking a little too self-important. Like “hey, I wrote this little tidbit and it’s REALLY AWESOME so you should SHARE IT WITH ALL YOUR FRIENDS.” It felt… pushy.
Then, I kid you not, the DAY after I had decided I was too lowly a peon to include tweetables in my posts, a friend and client of mine sent me this email with a link to a tool called Twilighter:
With a bit of encouragement, I decided to try it out in my weekly newsletter:
Boy am I glad I did! From the time I started doing that, now I have people every single week that tweet straight from my newsletter. Not only does this allow me to connect with them and carry the conversation further (which I love!) but it is also a really effective tool for gaining new subscribers. I include a link to sign up for my newsletter in the tweet so each time a tweet goes out, readers are not just sharing something they find worthy of tweeting, but their followers know where they can get more of it too! Bottabing, bottaboom.
So, now I want to share with you the VERY simple steps to including this in your own newsletters or blog.
How To Create A Tweetable Link
1. Determine which section of text you want to include, highlight it and copy it.
2. Visit clicktotweet.com + sign in with your Twitter account. (You will have a certain amount of links that you can track for free. Once you hit the limit, you can still use the service, you just won’t be able to track clicks. This isn’t an analytic that means that much to me – I just care about connecting with the people that actually tweet, so I choose not to track the tweets anyway.)
3. Paste your text into the message area and add any additional text you want. I like to add my Twitter handle (so that I get a notification and so that if any one sees the tweet, they have the option to follow me.) Like I said before, I also add a link to my newsletter sign up page. If it’s a share link for a blog post, you’ll want to include the link to the post.
4. Deselect “Track links in this tweet” (if you leave this selected, it will shorten your link using a clicktotweet link which I’m not a fan of. I want people to see my whole link, unless Twitter shortens it to a bitly.)
5. Click “Generate New Link.”
6. You’ll get to this screen below and your brand spanking new click to tweet link is right up top. Simply copy that guy and go back to your original post, creating a hyperlink with your original text and using your clicktotweet link as the target link.
7. Then you can format your final “tweetable” any way that you like! Like this:
How To Integrate In Your Content
As I mentioned before, I think they’re especially powerful in newsletters because it’s a great way to get more subscribers. However, you can also use them within your blog posts (like I just did above) or at the end of your posts to encourage people to share. Again, Danielle LaPorte does a great job of this:
Besides the manual method I detailed above, you can also check out a tool called Twilighter that does the same thing. I’ve never used it but you can check it out by clicking here.
Anyway, if you have a story to tell, a message to share, or a blog that you want more people to see, this can be a great way to get your content out there and encourage more people to share.
I hope this tip was helpful, and if you have any questions, please leave a comment! I’m relatively new to this whole clicktotweet thing so I’d love to hear if any of you have tried it as well!
Have a fabulous weekend!
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