Mood Board: Friendly & Flat

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How about a mood board for this fine Friday?

This one comes to you guys from a fun personal branding project I've had in the works for a while. This particular client is involved in the tech/information product space and so we wanted a style that communicated innovation in a friendly, approachable way. 

Bold, simple typography, lots of white space, and flat color washes in a palette that has an edge of authority while still being fun and vibrant. The final brand will have a lot of product photography so we wanted to develop a brand that wouldn't distract, but that would enhance the photos. 

The final brand will have several layers to it - an umbrella brand, blog brand and product offering - so I'm excited to show you how it all comes together!