Mood Board: Baja Bright

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It's all rainy and gloomy around these parts today, so I wanted to brighten things up by sharing a sneak peek of a new (re)branding project currently in the works.

This mood board is for one of my favorite Mexican restaurants here in Jacksonville (Jax locals - you likely know exactly which restaurant I'm talking about!) This restaurant already has such a strong sense of identity from its location, its community and its culture, so my job was simply to capitalize on those existing pieces and give it a fresh, modern flare. I drew a lot of the color inspiration from the Baja area in Mexico, and wanted to maintain a rugged, edgy and textured appeal while balancing it out with bold pops of color. Can't wait to share with you guys the full reveal which includes a new website and menu design. Stay tuned!