What if you could create a memorable, professional brand for your business without paying thousands to hire a designer?
And, what's even cooler...
What if you created that brand yourself?
No more feeling STUCK every time you want to move forward with a new project or business idea. No more crossing your fingers that the right designer is available at the right time to take on your project.
With this course, I teach YOU to become the designer.
The Better Branding Course is a self-paced, online video course that will give you the freedom to bring your ideas to life. I'm going to teach you my unique process for uncovering your brand story, turning that into a strong brand concept, and finally, translating that concept into beautiful visuals that authentically convey the right tone for your brand.
I want to help you build a business that supports the life you dream of. And beautiful, authentic branding is your ticket to that. Let's get started, shall we?
"Beginning the Better Branding Course was a total jumpstart for my business - Caroline has made every step in the branding process enjoyable and much easier than I thought!”
- Robyn P.
What Tools Will I Need?
In an effort to make this course as accessible as possible, I developed the content so that anyone could take advantage of it, regardless of their access or knowledge of design programs like Photoshop.
I go through each step of the creation process using not only Photoshop, but also free tools like Canva, Google Slides, and Google Drawings as well. As long as you have access to ONE of the following, you can take full advantage of this course!
What's Covered In The Course?
Depending on your level of enrollment, the course is separated into three or four main modules of content, each with a number of individual lessons.
How Each Lesson Works
Read the lesson in written portion with additional resource links
Watch the video lessons with slides + screencasts
Apply what you learn to your own brand through downloadable worksheets
Complete the action items before moving on to the next lesson
"I’m loving everything!!!... You got me hooked on the Owning your Origin Story chapter. I can't wait to unveil it and really own it!...I'm so in love with your course and your brand visioning, I'm super happy I found you!"
- Karen A.
"I am loving this training and have gotten all my money's worth... I was seriously stuck in defining what I wanted to specialize in and I have sooo much clarity. Thank you, thank you, thank you!”
- Juli H.
“I'm so glad to get some clarification around [who I want to serve]; I haven't been able to define this for months, and it's been on the metaphorical tip of my tongue, and I finally just defined it. Thank god!”
- Ashley S.
Mood Boards Created By Better Branding Course students!
What exactly do we cover together?
What you can expect from this course
Lesson 0.1 - Welcome!
Some background on my story and why I created the course
What you can expect, and how to take full advantage of all the course has to offer
Why authentic branding matters and how it can affect your business, plus what exactly we'll create togther throughout the course
Module 1: Story
Uncovering what makes you one-of-a-kind
What the heck is a brand story and how do you find yours
What led you to create your business and what parts of your past can help make you stand out
Getting clear on the who, the what, the how and the WHY of your business so that your branding is in line with your business fundamentals
How to figure out what your brand stands for and what it cares about
Module 2: Concept
Translating your unique story into a concise brand foundation
Why it's important to have a strong conceptual basis before you develop visuals for your brand
Pulling together the various elements of your brand story and turning it into a strong brand perception
Selecting the five words that will become the basis of your brand
Understanding how tone words translate to visual design elements
How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity
Module 3: Execution
Translating your concept into a visual Brand Identity
What elements make up a Brand Identity and how can you begin to create your brand system
Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding
How many colors do you need for your brand and how to develop a palette that is versatile and authentic to you
Illustrations, icons, graphic shapes - they all can pull your entire brand together into something that is unique and cohesive
Once we have the basic parts of your brand, beginning to build a logo becomes much easier! Logo best practices and variations you'll need
Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design and social media
Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other
*Module 4 Available to Launch Level Students Only
Module 4: Activation
Implementing your new brand system into a website design you're proud to show off (using Squarespace)
Fantastic branding is only helpful to your business if you USE IT! :)
A walkthrough of the Squarespace dashboard and basic functionality
Creation of a site map so that you can start to organize your website content
How to structure content on your page so that it's interesting and digestible to your website visitors
How to integrate your brand elements into your home page design
Creating banners and profile images that carry your brand seamlessly through to your social profiles
A launch plan to build excitement and buzz around your newly updated brand!
There are two levels of enrollment for the Better Branding Course, the main difference being that if you are ready to implement your new branding right away into a beautiful and responsive website, the Launch Level Enrollment has an entire module dedicated to creating a branded Squarespace website.
Launch Level Enrollment
"Thanks to the Better Branding Course I have managed to create branding I am proud of. The foundation work was exciting and insightful, and I really enjoyed getting to know my business better. Typography, colours and graphics tested me, and with the support of Caroline and the BBC students, I triumphed… The first modules of the course got me asking all the right questions, and as a result I felt myself naturally drawn to what excited me most. What my deepest desires for my business really are. Then I was prompted to lay them out in such a way that I can draw on them in every choice."
- Ciara C.
"Even though I was already 6 months into my copywriting business, the direction and the branding I had going so far just didn't feel like me. Beginning the Better Branding Course is a total jumpstart for my business - Caroline has made every step in the branding process enjoyable and much easier than I thought!"
- Robyn P.
Why I Created This Course
Quite simply, I love seeing people thrive as their best and brightest selves. For many people, living their brightest life means owning their own business, but I know first-hand how challenging it can be to start a creative business from scratch. Still, in less than one year, I went from being a self-taught freelance designer on the side to being a full-time brand designer with a profitable business booked three months in advance.
I've helped dozens of businesses in all shapes and sizes create meaningful, authentic brands, but what I realized is that the people I love working with most - the solopreneurs just starting out and itching to get their idea off the ground - weren't the people that could afford custom brand packages. That's when it became clear to me that I wanted to create a learning experience that would give business owners - especially non-designers - the confidence they need to brand their own businesses at an affordable cost.
Still have questions?
Contact me directly by clicking here - I'm happy to answer any questions you have!